Finland is a country of newspaper readers

Newspapers are a part of everyday life in Finland and have an strong relationship with their readers. Characteristics of Finnish newspapers:

*high readership loyalty

*broad subscription base

 

Finns are used to subscribe their newspapers and having them delivered to their homes every morning between 5–7a.m. The content of the newspaper has traditionally been of good quality. Relationship with the readership is based on trust.

 

Newspaper is read in the morning with the morning coffee. Messages reach the consumers when they have just woken up in the privacy of their home – being the first message of the day.

 

The position of local newspapers in the market areas is stable and strong.

 

 

Aamulehti - efficient combination of print and web!

Aamulehti has strong regional coverage and reaches target groups that are the most able and willing consumers.

Never before has Aamulehti reached such a large audience! Aamulehti + Aamulehti.fi = 80 % coverage in Tampere marketing area.

*print + web ads increase the length and attention value of the campaign
*enhancing a print campaign on the web is a cost-effective way to generate more contacts for the campaign